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Social media marketing is all the rage in today’s business world. Nearly all kinds of entrepreneur have seized the incredible marketing opportunities made available by the widespread use of social media. Given the immense inbound benefits of social media marketing, it’s strange to come across a businessperson who isn’t on any social media platform. A company has a greater chance of going global when it’s on social media. What’s more, it doesn’t cost anything to use any of these social media platforms.

If you run a start-up or small business, your main digital marketing goal is probably to achieve a commercial level of internet visibility. Only when that happens does your business stand a chance of being a financially rewarding venture.