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8 Web design tips to boost your business

One of the most frequent questions I get asked is “What web design tips can you give me to boost my online sales?”. Well, there’s no box of tricks or a straight answer to this question, as it depends on many aspects. Boosting your online sales might be a lot more easy when your business is well established than starting up a new business. In general, starting up a new business requires a lot of research and marketing just to get noticed. With a well known brand you’re dealing with changing marketing strategies to boost your sales. Of course many more aspects are involved, such as your direct competitors, service area etc. Instead of focusing on a certain niche, market or marketing strategy, I will give you hands on tools to give your website a boost. These tools are easy to implement in any website, so sit back and make notes (or just add this article to your favorites).

8 Web Design Tips to Give Your Business a Boost

1. Choose a reliable web host

Web hosting can make you or break you, really! Getting a reliable web host is an important aspects of your website up time and page loading speed. Nowadays you should be able to get a web host that uses SSD hard drives, Cloud Hosting, enough RAM and 99.9% up time guarantee. Believe me, I’ve dealt with a lot of different web hosting companies and talking from my own experience, it is very frustrating to deal with bad service and slow loading websites. Do proper research, read real user reviews and dig into the small print of the web host.

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2. Speed up your website

We’re not sure if it is an illness, but at Data Roots we’re a bit obsessed by speeding up our clients websites. Slow loading websites will affect your website’s SEO ranking, the visitors bounce rate and your online sales! You can test your website with these awesome free tools: GTmetrics and Pingdom Tools. Use these tools also before buying a template for your website. Templates that include a lot of extra’s may have a negative effect on your page loading speed. You can speed up your websites by optimizing all images and optimize the JavaScript and CSS files.

3. Keep it simple

Instead of being overenthusiastic and create all kinds of flashy banners, text and pop-up screens to get your customers attention, focus on the quality of your content. It is easy to try and persuade visitors with all kinds of “in your face” adds, but the trick is to reduce your website bounce rate by offering quality content. An extra bonus is that search engines drive on content.

4. Make use of tags

An absolute must for SEO is using proper tags. Make sure that your images contain the proper alt tag (a description of the image) and try to use relevant keywords within these tags. Also make sure that the headers contain the right keywords and are build up properly (one H1 tag per page).

Google My Business

5. Get your business listed

Get your business listed on Google My Business and Bing Places for Business. Doing so will get you on Google Maps and you can connect your Google+ and Analytics account as well. Don’t worry if your business doesn’t have a physical address. You can select this when setting up an account. Setting up an account is free!

6. Easy navigation

Navigation is key. Make sure that navigating through your website is easy. When landing on your website, the website menu should be visible and the description of the links should be clear.

Content optimized for mobile

7. Make sure your website is mobile friendly

Test your website in different mobile devices and see how it behaves. Nowadays there’s awesome online tools where you can test your website. A good starting point is to see if Google thinks your website is mobile friendly. Another great free tool is to test your website in several multiple mobile devices.

8. Get on social media

Don’t underestimate the importance of social media! Connecting to the right channels for your business is important. Interact with your customers and post at least multiple times per week, preferably a couple of times per Day! It is not for nothing that big organizations hire people to blog and post articles on social media. So, there you go! 8 web design tips to boost your business. Do realize that these tips are basic and in order to optimize your website, it will be best to run a customized website audit. Optimizing a website takes some time, but the results are effective in the long run. I am curious about your experience with website optimization. You can either comment to this article or send your question by using the contact form.

Noud

Noud is an experienced web developer and founder of Data Roots. His passion is to develop high-quality websites for his customers that will last for many years. Noud's got 20 years experience developing websites for companies of all sizes and loves to help. Contact Noud.

Comments

  1. says

    Hello Noud,
    Awesome post with some awesome and most important points for a website. We should keep our website simple to make it user friendly as well as search engine friendly.

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