Optimizing an eCommerce business for speed and productivity should be our number one priority in the global market. Because online businesses are dealing with a growing demand and competition, there can be no room for mistakes or inefficiency.
It can prove itself a hard task managing an eCommerce business, being the boss, PR and marketing manager all at once, and that is why we have created a set of key productivity tips to help entrepreneurs thrive in their eCommerce ventures.
Prioritizing and Planning
There are two kinds of entrepreneurs: those who wake up wondering what’s new on Instagram, and those who wake up with a plan of action for the day.
Taking a few minutes to plan out the upcoming day and prioritize tasks with the most demanding ones in the lead will result in getting more work done early on. This will leave you with plenty of time for other, less stressful chores.
Talking About Your Business
Customers resonate with a brand. They want to get to know the business and what it stands for, and in order to evoke emotion, the brand needs to talk to its audience about every aspect of its existence.
The About Us page is the best place to present your company to your audience, so try to let them know that they share the same passion with your brand, which will evoke connection and trust.
Making it Hard to Say “No”
Having exciting images of your products on the website is not enough to keep the customers interested and have them make a purchase.
By focusing on creating a compelling and engaging copy for each product, you provide every potential buyer with valuable information that can sometimes prove to be crucial for landing a sale.
The best product descriptions should be approximately 75 words in length followed by plenty of bullet-point information that will help the customer decide whether to make a purchase or not.
Seeking professional advice on how to implement some of the best practices for your business would be a wise way to avoid any possible mistakes and take your company straight to success.
Automation is the Best Friend of eCommerce
With too many details and tasks to keep track of while managing a global company that is an eCommerce business, it becomes all the more important to automate as many aspects of the business as possible as it will save time and effort, and eliminate the risk of human error.
You can automate certain tasks in order to devote your attention to the ones that require it most:
- Your email marketing tool should automatically send all relevant information to the customer post-purchase
- Scheduling blog posts for publishing will save time and effort
- Blog posts should automatically be shared to social media
- Newsletters, events, sales and promotions should all automatically reach a database of customers
- Inventory should be automated in order to provide exact and timely information
Lastly, having prompt and clear internal communication in a company is of utmost importance. Therefore you can use an automatic update system that will enable your team to always stay on track with latest developments in the company.
Taking Prioritization to the Next Level
One can be a jack of all trades, but a master of none. In order to master every instance of your business, you should prioritize your attention on a weekly basis.
This means focusing on specific areas of business on different days. Mondays and Fridays should, for example, be reserved for filling out orders and meeting with the staff and vendors, and on Wednesdays, you would focus on marketing strategies and brainstorming sessions.
In any case, prioritizing each day of the week will enable you to be in control over every aspect of the business.
Outsourcing for the Overachievers
Instead of believing that if you want anything done right you should do it yourself, try and save your sanity by outsourcing smaller tasks that are just as important as the marketing strategy, but you simply can’t seem to find the time for.
These tasks can be accomplished by freelancers or interns.
Striking Gold with Traffic Management
Taking a crack at Google Analytics can be a very unsettling, if not a slightly terrifying experience. If you put your fears aside and dare to step into the realm of traffic management by following Google’s guidelines, you can acquire valuable insights into your traffic sources.
With detailed knowledge of your traffic flow, you can focus on putting all efforts into expanding your highest converting traffic source as much as possible.
When substantially increased, it can turn into a true gold mine.
If you focus on implementing one of these tips at a time, you can expect your eCommerce business to steadily grow with little chance of stopping.