Updating your website on a regular basis doesn’t necessarily mean you have to change the layout, but adding new content once in a while is recommended. How often should you update your website? Well, as often as there is anything interesting to mention. This all depends on your business. A blog is a good and inexpensive tool to write articles on a regular basis. It doesn’t cost a lot of time to write an article, visitors see that your business is still running and search engines will love the new content.
Make a good first impression
Having outdated content on your website makes a bad impression. For instance:
if your latest blog posts go back a long time, the copyright year is not updated with the recent year or a staff list with people that don’t work at your business anymore, will leave a bad mark. Avoid the following questions by having outdated content on your website:
- is your company still in business?
- is your company having (financial) problems?
- if they don’t care about their website, how about the rest of their services?
Make sure that the foundation of your website’s content is accurate, then start updating it with new content.[bctt tweet=”Don’t underestimate the importance of updating your website on a regular basis.”]
Tell your story
Connect with your clients and set your business apart from the competition by telling your story. It is in the nature of people to get to know a person or business before creating a feeling of trust and comfort. What are your values, how does the business associate with your personality? It is important to share this information to create that bond of trust with your customer.
Not enough time for a website update?
If you don’t have the know-how or the time to update your website, please hire somebody to do the work for you. Again, don’t underestimate the importance of having your existing content up-to-date and add new content on a regular basis. How often? I would say, try it at least twice a month. Before you know it, updating your website with new content will be part of your business routine.