It’s always tough when you’re a new kid in town, so startups, no matter how good their services or products are, have to try very hard in order to establish themselves in today’s overcrowded market.
That’s where branding and internet marketing come in, but it’s not enough just to be on the internet anymore – finding an edge is a must. The times when quality was the only thing that mattered, and when ads in local papers and TV commercials were the pinnacle of advertising have been swept away by whirlwinds of social media marketing.
This means countless possibilities, but at the same time, navigating through wild waters of the internet marketing can be rocky and everything has to be carefully planned and executed. Here are several useful tips on how to build a successful brand and promote it wisely on the internet.
Marketing is all about knowing how to communicate your message. Of course that it is important to tell something about your mission, vision, products or services you provide, but this tends to sound like a self-centered ad.
Who wants to read articles written from a narcissistic “We” or “Our company” perspective? Another no-no is creating content whose purpose is purely to sell something. Customers can see through thinly disguised commercials and they won’t like it. Instead of that, fill your blog with various stories that don’t have to be directly connected with your products; define, establish and maintain your brand narrative.
Entertain potential customers, help them learn something new or simply tell them a good story. That way you can be sure that they’ll come back.
The Rules of Attraction
It’s not a secret that people like nice things, and well-designed websites aren’t the exception. According to Stanford Web Credibility Project, 46.1% of users assessed a website’s credibility mainly on the grounds of its visual cues such as layout, fonts, color schemes and similar details. This helpful research shows us exactly what should be done in order to attract more users.
These days, elaborate and complicated designs aren’t in, so it’s best to keep it simple and clean. The less is more in this case. Creating a recognizable logo that will in a way reflect the image and identity of your company is a touch that can make a big difference.
Social platforms and networks can do wonders when it comes to making your brand recognizable. They offer immense possibilities for reaching wider audiences, but it’s important to choose the right channel of communication.
Don’t fall into the trap of maintaining accounts on several platforms only because you believe that this is how you’ll improve your online presence and brand recognition, or because your competition seems to be all over the place.
First of all, identify your target audience and see what network best fits their needs. Facebook is the most popular social networking site, so it should definitely be your starting point regardless of the type of your business.
Instagram may be hot right now, but not every company can benefit from posting artistic photos enhanced with all kinds of hipster filters. Obviously, this platform that heavily relies on visual appeal is excellent for companies that want to reach younger audiences. However, if you still want to make it work on Instagram, right and catchy hashtags are mandatory.
Pinterest is a social network that is primarily dedicated to visually inclined users, and the statistics say that about 85% of its user base are women. Companies that deal with fashion, beauty, jewelry, accessories or food should definitely take advantage of this platform, but this doesn’t necessarily mean that Pinterest is off-limits for other kinds of business.
Twitter is an excellent choice if you want a direct and instant channel of communication with your clients. This cut-to-the-chase micro-blogging option has brought a word-of-mouth marketing to a whole new level, so with carefully planned campaigns, you can expand your user base and get the message through.
Boosting Conversion Rates
All that has been said won’t be of use if your call to action fails. Now, here’s the million-dollar question: How to increase conversions on your website? As we have already mentioned, people tend to respond to visual details, so it would be a good idea to try out various layouts, styles, positions of page elements and make sure to have enough quality content as well as images.
Sometimes, a lot of information on your landing page can confuse and overwhelm visitors and prevent them from converting. Even the very CTA button needs to be carefully designed. Visitors or potential customers might be put off by a long registration process, so letting them know that they can try the service without having to fill out numerous forms is a good idea.
Verbs of action such as “Start”, “Learn”, “Try” or “Test” invite visitors to start using a certain service immediately. On the other hand, an approach that aggressively urges them to buy a product or register might scare potential clients away, especially when we’re talking about expensive or complex products or services. That’s why it’s best to stick to a sales funnel which will slowly and subtly transform occasional visitors into paying customers.
All this might be too much to grasp for a rookie startup entrepreneur, but don’t worry. Dataroots.com offers a wide range of services including web design and development, social media marketing as well as graphic and logo design – the whole package. Leave everything in the hands of their professionals and focus on your budding business.