As a real estate agent you’ll do anything to give your customers the best home browsing experience. Nowadays a lot of research is done online, meaning that your website and services should stand out. When I moved to Canada I noticed that a lot of real estate agents in North America own a website that looks the same as their competition. After doing some research I found out that a lot of Realtors use the same kind of system to list their products. It made me wonder how we could improve this, so that your website really stands out from the crowd.
Real estate web design – the listings
Correct me if I am wrong, but what I found out is that there are two different ways of listing property on a real estate website:
1. The website of the Realtor connects with the MLS database and with a unique customer code the MLS system knows what houses to list on the website of the Realtor.
2. The website of the Realtor is not connected to the MLS database, instead the Realtor will list and maintain all properties on his/her own website.
It seems like Realtors are a bit limited with the presentation of their website, especially with the first option. For some reason there weren’t a lot of options to connect your website with the MLS database. This is a shame, as I believe that a Realtor really has a beautiful product; they provide a list of homes for families to live in for a big part of their lives. This deserves better presentation.[bctt tweet=”Have full control over your real estate website with WordPress and MLS”]
WordPress and MLS
With the dsIDXPRESS or the Homefinder plugin for WordPress, it is possible to connect your site to the MLS database. Costs vary anywhere between $30.- and $50.- per Month and a one-time setup fee of $99.- Of course it is also possible to create your listings without using the plugin. You can manually upload the content to your website without making use of the MLS database. The actual costs of creating the website depends on the amount of work involved. If you want more information about real estate web design or interested in getting a quote, please contact me